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 Global Directories was the driving force behind one of the most recent environmental initiatives when Cayman Island Yellow Pages launched “Yellow2 Green”, a program designed to recycle old phone books into insulation for homes. The launch coincided with the release of the 2011 Cayman Islands telephone directories in November 2010.
| FOR IMMEDIATE RELEASE |
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| Contact: |
| Eileen Keens |
| Marketing Manager |
| Caribbean Publishing Company |
| Tel. 1 345 814 1798 |
| E-mail:
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‘Yellow2Green’ programme aims to keep 60 tons of old phonebooks out of Cayman’s landfill in 2010
GEORGE TOWN, GRAND CAYMAN, November 1st, 2010 – The next twenty days will see one of the most important recent environmental initiatives as the Cayman Islands Yellow Pages (CIYP) launches “Yellow2Green”, a programme designed to recycle old phone books into insulation for homes. The launch coincides with the release of the 2011 Cayman Islands telephone directory and will run from November 1st – 20th.
“Our intent is to keep 60 tons of phone books from ending up in the landfill and to elevate everyone’s awareness about the importance of recycling and conservation,” explains CIYP Marketing Manager Eileen Keens. “This is the pilot programme and we’re very hopeful that everyone in Grand Cayman will participate – businesses and individuals alike. If we’re successful, this will become an annual event to include Cayman Brac and eventually Little Cayman.”
“There’s absolutely no down-side to this,” adds Ms. Keens, “it’s easy for people to take their old phone books to any one of 11 drop-off points island-wide but, more importantly, it’s a benefit to our country and our environment – it’s the right, responsible thing to do.”
The programme includes the “Yellow2Green School Challenge”, where all primary schools can compete to win a pizza party and up to $1500. The school that collects the most books, per student body, wins. “This is a great way to get kids excited about recycling – this is about their future, so it’s critical that they value preservation and grasp the concept of personal responsibility,” explains Ms. Keens.
CIYP will accept any dry phone book, even if it’s not one of theirs. All books will be shipped via Thompson Shipping Line to Tampa where they’ll be 100% recycled into GreenFiber insulation, an all-natural, high quality fiber insulation product used for homes. GreenFiber is North America’s leading natural fiber manufacturer and they have been working with communities across the US, and now in the Caribbean, to help keep over one million tons of paper out of landfills.
“This really is a big deal. We’re pretty sure everyone agrees that our landfill doesn’t need any more unnecessary waste, each one of those recycled directories is one step closer to a greener community” adds Ms. Keens. “And we’re thankful to all our sponsors for making it happen.”
All businesses and individuals are encouraged to deliver as many old phone books as they can to any drop-off location by November 20th. For businesses with large amounts of books, the Cayman Islands Chamber of Commerce has been designated as the primary corporate collection site at their new Governor’s Square office.
Drop-off Locations
- All Foster’s Food Fair locations island-wide
- Chamber of Commerce, Governor’s Square
- Camana Bay
- LIME Galleria Plaza
- LIME Anderson Square
- Hurley’s Grand Harbour
- Kirk Supermarket
Sponsors
- BB&P
- Camana Bay
- Cayman Islands Chamber of Commerce
- Foster’s Food Fair
- GreenFiber
- Hurley’s
- Kirk Supermarket
- Lemmie’s Trucking Services
- LIME
- NCI Services
- Thompson Line
- Vision Marketing
For more information please visit http://caymanislandsyp.com/recycling
or email Eileen Keens at
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